FAQs
Frequently asked questions about working with our team!
You’ve probably heard about a few of the projects we’ve worked with:
- Travel Tripod ($12.1M)
- Everyday Bags ($6.6M)
- Terraplanter ($6.4M)
- Xeric Apollo 11 ($5.4M)
- Bird Buddy ($5M)
- Flipper Zero ($4.9M)
- Misen Dutch Oven ($4.2M)
- Transformer Table 3.0 ($3.2M)
- Here to Slay ($3.1M)
- Throw Throw Burrito ($2.6M)
You can find the full and ever growing list at jellop.com/portfolio.
Our rates start at ~15% of the pledges attributable to our efforts (usually comes to ~5% of a project’s total raise), with discounts for big projects and high daily ad spend that can decrease the fee to as low as 10% for the incremental pledge. There are NO setup/upfront/minimum/hidden fees. The creator pays for the ad spend and sets the budget.
No. With hundreds of clients, some of them small indie startups, some of them repeat clients and creators of multi-million dollar projects, it wouldn’t be fair for us to offer a discount, other than the discounts we give based on daily ad spend.
We work very hard to build the best solution out there for creators like you, and believe we deliver more value than it costs. We’re sure you’ll agree.
Actual ad budgets vary greatly between projects but, all in all, most creators end up spending around 10% (usually ranges from 7.5% to 12.5%) of their total raise on ads. The most important variables are usually: conversion rates, pricing, cost-per-click, and how daring/conservative the creator is with ad spend.
It usually takes us 3-4 business days to go live from when we have the signed agreement and all the deliverables.
The best and fastest way to contact us to see if we can work together is to fill out our contact form at the top of the site.
Our focus is direct response ad campaigns for live Kickstarter projects. We hardly ever advertise pre-launch campaigns as it’s subject to our availability and usually only with returning clients. Even when we do, this usually only equates to an appetizer with the live campaigns being the main course (over 90% of the total budgets).
While you’re working with us, you can work with other agencies on other areas of the campaign that don’t involve paid ads during the live Kickstarter project, like pre-launch list building, video production, newsletters, etc. We’re also fine with you running your own in-house paid ads while you work with us.
No. We don’t do pre-launch list building, video production, page design, marketing messaging, etc. Our exclusivity policy only refers to paid ads, so other agencies can help you with those areas.
Our team is focused on what we do best: promoting the best projects on Kickstarter through Facebook and Google ads. Therefore, our team doesn’t assist with the Kickstarter page build or the creation of any of the marketing assets.
As part of our onboarding process we’ll ask you to share your best videos and images. With the help of our copywriter and graphic designer we’ll then create 20+ variants of them to compete against one another. We’ll share the Facebook variants with you right after we launch.
Learn to increase your Kickstarter page conversion rate with our free page analyzer here.
Although we can’t create your main video for you, we’ve compiled a list of some main video best practices we’ve picked up after watching thousands and thousands of Kickstarter videos. You can view our handy guide here.