{"id":158,"date":"2024-11-28T12:19:47","date_gmt":"2024-11-28T12:19:47","guid":{"rendered":"https:\/\/jellop.com\/?page_id=158"},"modified":"2026-03-19T07:57:34","modified_gmt":"2026-03-19T07:57:34","slug":"faqs","status":"publish","type":"page","link":"https:\/\/jellop.com\/en\/faqs\/","title":{"rendered":"Faqs"},"content":{"rendered":"\t\t
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Frequently asked questions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat does Jellop do?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

At Jellop, we run ad campaigns, mainly on Meta, Google, Reddit and through email marketing, to promote Kickstarter projects. We keep it simple and risk-free for Kickstarter creators to boost their projects by offering a pay-per-performance model, advanced yet transparent reporting, and no long-term contracts.<\/p>

Since the beginning of 2015, we\u2019ve worked with over 7,500 Kickstarter campaigns with more than $1.5B raised between them.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat is Jellop\u2019s partnership with Kickstarter?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Jellop has been an official advertising partner of Kickstarter since 2023<\/a><\/span>. This long-standing collaboration combines Kickstarter\u2019s crowdfunding expertise with Jellop\u2019s performance-driven marketing execution to offer creators a unique online promotion solution not available through any other provider.

As part of Kickstarter\u2019s 2026 partner initiative, Jellop was also recognized as a Premier Partner, reflecting consistent campaign performance, strong creator outcomes, and trusted contribution to campaign growth on the platform.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Our rates start at ~15% of the pledges attributable to our efforts (usually ~5% of a project\u2019s total raise), with discounts for high daily ad spend that can decrease the fee to as low as 10% for the incremental pledge. There are no setup fees and no hidden fees. The creator pays for the ad spend and sets the budget.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat will the ad spend cost?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Actual ad budgets vary significantly between projects. However, most creators spend around 10% (usually 7.5% to 12.5%) of their total raise on ads. The most critical variables are usually conversion rates, pricing, cost-per-click, and how daring\/conservative the creator is with ad spend.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat's the best way to get in touch with your team?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

The best and fastest way to contact us to see if we can work together is to fill out our\u00a0contact<\/a>\u00a0form at the top of the site.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCan I run ads with others at the same time?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

No. We have a strict policy against running ads in parallel with other agencies as it hurts performance (ad fatigue + internal bidding war).<\/p>

You can run ads with other agencies before we jump in or after you\u2019ve asked us to pause, but to do our job right, we will need total exclusivity on Meta and Google and ideally start the ads on Day 1.<\/p>

While you\u2019re working with us, you can work with others on other areas of the campaign that don\u2019t involve paid ads during the live Kickstarter project, like pre-launch list building, video production, newsletters, etc. We\u2019re also okay with you running paid ads in-house even while we\u2019re running ads.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIs Jellop a full-service agency?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

No. We don\u2019t produce video or graphics, page design, marketing messaging, etc. Our exclusivity policy only refers to paid ads and email marketing so that others can help you with other areas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWho\u2019s creating the ads?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

As part of our onboarding process, we\u2019ll ask you to share your video and image content. With the help of our copywriters and graphic designers, we\u2019ll create around 20 ad variants per platform across Meta, Google, and Reddit to compete against one another. We\u2019ll share the Meta ad variants with you shortly after launch.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDoes Jellop work on platforms other than Kickstarter?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

No. Our specialty is promoting the best campaigns on Kickstarter, and this is where our team is currently focusing all of our efforts.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDo I need to pay a fee if my project doesn\u2019t reach its funding goal?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

During your campaign, we will do everything within our power and the parameters of your budget to ensure its success.<\/p>

In the unlikely event of you not hitting your funding goal, we’ll still be entitled to our fees – but when we send our invoice, the fee will be discounted by 25%.<\/p>

Please note that our fee would be low even before the discount, as we carefully and constantly monitor campaigns. If you (or we) see that your funding rate is slow and you won’t be hitting your goal – we would suggest to pause the ad campaign early in the game carrying a small fee.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWill I be charged Jellop\u2019s fee for canceled pledges?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

No. You won’t be charged fees for canceled pledges. All pledge adjustments (upgrades\/downgrades\/cancellations) made before the campaign ends are automatically taken into account in our fee calculation and reported on our dashboard. Once the project has ended, our fee is final regardless of uncollected pledges.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow are the ad-driven pledges marked and calculated?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

We use two tracking methods:<\/p>

-The Kickstarter dashboard that undershoots – it gives us less credit for pledges than we deserve (especially on mobile traffic and pledges).
-Jellop Analytics, which is our best estimate given the many different factors we keep track of. It’s a learning algorithm that needs to adjust per project.<\/p>

To charge around our fee of roughly 15%, we take the lower of the two: 22.5% of what the undershooting Kickstarter dashboard shows or 15% of what Jellop Analytics shows.<\/p>

Please note that since we take the lower of the two – our analytics calculation can never raise your fees, only lower them.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDo you guarantee Return On Ad Spend (ROAS)?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

No. We don’t commit to being able to achieve or maintain any specific ROAS, as it’s impossible to know in advance the performance that the ads will have. We’ll do our best to try and get you the best performance we can.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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No. Our ads don\u2019t stop running automatically when your ROAS falls short of your requested minimum. The requested minimum ROAS you provide us is a guideline that helps us understand when to increase or decrease our ad spend. When we are unable to reach the minimum requested ROAS for a few consecutive days, the suggestion to pause ads can come up (either from you or from us), but we will only pause them once we get a request\/confirmation from you that this is what you would like to do.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t