Find your Sweet Spot of Volumes and Returns
Learn about the single most important metric for your ad campaigns, calculate your own breakeven ROAS and unlock the full potential of your advertising efforts.
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Resources
1
Marathons Versus Sprints
Crowdfunding and e-commerce, while appearing similar, have key differences that can be unexpected for new and returning creators alike. This guide highlights where both industries overlap and diverge, keeping you informed before starting your Kickstarter journey.
2
Crowdfunding 101 eBook
Crowdfunding essentials, simplified. Launch like a pro with tips on Kickstarter’s landscape, budgets, pricing & more, broken down into easily digestible sections.
3
Digital Ads Guide For Tabletop Creators
Are you looking to fund your board game or RPG project? Dive into a quick walkthrough on the creatives, budgeting, and must-have details crucial for reaching passionate players.
4
Campaign Video Guide
Turn viewers into backers by ensuring your Kickstarter video is crafted to grab and maintain attention. Use these impactful production tips to make sure your project stands out.
5
Jellop’s Minimum ROAS Guide
Improperly calculating a break-even point for advertising often leads to overly conservative marketing strategies. This guide dispels common misconceptions and provides a streamlined process to determine the minimum return on ad spend (ROAS) for your project. By understanding this key metric, you can break free from unnecessary restrictions and unlock the full potential of your advertising efforts.
6
Reward Scarcity Guide
Intelligent marketing strategy is at the heart of any successful campaign. Learn how to effectively structure and manage your campaign reward tiers to capitalize on the sense of urgency in every Kickstarter project.
7
Vertical Video Guide
Creating compelling vertical videos is a powerful strategy for reaching and engaging with potential backers through Meta’s rapidly growing Reels placement. Don’t stress; you don’t need to be an expert content creator to produce high-performing Reels.